There is no doubt that Google does actually want people to use their search results to increase their business and sales.  To that end Google supply some of the best tools to help you.  And they are free.

This video shows you how to use the AdPlanner to make your life easier.  While this video is focussed on affiliate marketing, as is all of this training, the methods, tools and techniques are the same regardless of what you are selling.

You will get more benefit from this training than the affiliate marketers because the competition for your product will be less than for most of the markets the affiliate marketers target.  In addition, most of your potential customers will be more likely to respond to your marketing efforts because they are not jaded by seeing the same methods over and over again.