I’ve just been reading the blog postings of Bruce Frankel on the Penguin USA website.  He has written a books about inspiring people who have re-invented themselves late in life.  The book is called “What Shall I do with the Rest of my Life?”.  I don’t have it so I can’t review it but you should at least read his blog posts.

How to choose the right price for your book is an important question for a self publisher.  Too expensive and you’ll sell fewer, too cheap and you’ll sell fewer.

Can that be right?  Too cheap results in less sales?  Yep.  The marketers of the world know that they can often increase sales by increasing the asking price.